Whether it’s who we want to be ‘corona cuffing’ with or whether our career really makes us happy, this year has made us rethink everything. After witnessing how fragile the world is, it’s also encouraged us to eat and shop more responsibly.

With retailers like Boohoo coming under fire for factory conditions and fewer social outings turning our attention away from the lure of fast fashion, sustainability is in.

That’s why we’re championing Nobody’s Child – a small, consciously growing company that want their product to be sustainable but at a price everyone can afford.

I first heard about Nobody’s Child when one of my friends messaged our group chat about the brand. “Has anyone bought anything from this brand? It’s sustainable but seems too cheap?”, she dubiously asked. She was right to be hesitant; it’s rare to find a sustainable brand that offers trend-led clothes with reasonable price tags. However, this is exactly how Nobody’s Child operates; it starts with the price and works backwards, with floral dresses costing around £35, crew cardigans at £26 and wide leg trousers priced at £30.

The brand makes capsule collections in small runs so are able to use dead-stock fabric, reducing landfill waste. They also donate any leftover materials to fashion colleges, to help and inspire a generation of designers. Clever.

They focus on the three facets; Social, Environment & Economic, and in that order. Their clothes are all made in factories which put workers first, they pay fair/living salaries and have real contracts for full-time work. They produce locally; UK, Moldova, Morocco, Turkey, thus reducing the carbon footprint.

Dyeing and printing of fabrics is done in the UK adhering to strict chemical usage policies and their fabric and production methods are better than many right now, but they know can still do so much more in time.

“Our conscience drives our desire to be better and we’re honest about our green credentials,” proclaims the brand. “We produce clothes that you’ll want to wear again and again – the aim of the game is to avoid landfill, not add to it. London is our home, where in-house designers create unique and individual prints and shapes synonymous with Nobody’s Child. We don’t believe in standard seasonal collections, so instead we drop new lines regularly.

“By producing small collections (warning: our stuff doesn’t hang around for long) and refreshing our signature shapes in new fabrics and prints, we’re committed to making only what we really believe in.”

The best part? Not all your pals will be wearing the same dress as you (unless you send them this article, of course).



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